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10 Ways to Avoid Being Ripped Off on eBay

It is important to remember that eBay is a lot like a marketplace. There will always be a dodgy guy in the corner, selling things that most people wouldn’t touch. The trouble is that, on the Internet, these people can be a little harder to spot. Here are ten tips to help you keep an eye out for the rip-off merchants.

1. If it seems too good to be true, it probably is: This holds for everything in life, but especially for eBay. Things that seem too cheap are usually too cheap for a reason – it might be a complete scam, or the items might just be of extremely poor quality. Investigate before you go further.

2. Know the value of what you want to buy: There are people on eBay who regularly bid such high prices for used cameras that they might as well have gone out and bought them brand new. Check around for prices first.

3. Only bid on real things: eBay has plenty of people who are trying to sell all sorts of schemes and scams. It is never worth bidding for these, no matter how cheap they might be.

4. Don’t do anything outside eBay: Occasionally people will ask you to send them money outside eBay, to avoid the fees eBay charges sellers. Any money you send this way is entirely insecure – don’t do it.

5. Be careful where you send payment: People may hack into others’ accounts, and ask you to send payment to addresses that eBay has not confirmed as belonging to that account – you might send your money and receive nothing in return.

6. Look out for sellers who suddenly change what they sell: Sellers can look like they’ve made lots of transactions, when really they’ve never sold anything of worth. If they suddenly start selling $1,000 televisions, steer clear – the chances are they’re planning to run off with the money.

7. Beware the shill bidder: If someone who doesn’t seem to have bought anything before is constantly outbidding you on a certain item, be suspicious. It might be a seller ‘shill bidding’ to force up his item’s price.

8. Don’t use the seller’s escrow service: If an escrow service is recommended to you by a seller, it could well be owned and run by them – and they’re quite likely to keep your money and send you nothing.

9. Pay electronically: You are more likely to be able to recover any losses if you pay using a credit card instead of sending out cheques and money orders – these low-tech payment methods can’t be tracked as easily.

10. Buy from reputable sellers: Each seller has a number next to their name, which is their feedback rating. The higher this rating, the more you can trust them.

On that last point, feedback ratings are the most important way that buyers and sellers can protect themselves on eBay – and you, as a buyer, have a rating too! Now that you won’t get ripped off, the next email will be all about your rating, and what you can do to make sure people know that you’re not going to rip them off either.

10 Tips For Web Success

The webmaster's biggest job is to get their traffic up and keep customers/visitors coming back. Building the site is one thing, but simply building and posting a website does not guarantee traffic. In fact, a website could be beautiful and an example of all the latest technology and still not attract a single visitor if not promoted correctly. Here are 10 tips to guide you to success with your website.

(1) The internet is a new medium.
At least compared to print, it is. A website is a waste if it simply re-hashes something which could easily be put into print. Don't have the site be just an online brochure. Put up features which take advantage of the internet as a medium of communication. Filter information for them. Provide search capability. Provide interactivity with features like forums, quizzes and tools. Web visitors like to interact.

(2) Treat the Customer's Time as Valuable.
When a person visits your website, you have their attention for that point in time. You either need to use it or you will lose it - fast. Most visitors have short attention spans, what you need to design your site homepage so that it grabs their attention and provides what they are looking for right away. Its like walking into a restaurant. If you walk in and just stand there and nobody comes to greet you, you might wonder what is happening. But, if the hostess comes and greets you right away and walks you to a table, then you will be there for awhile and eat. The same analogy goes for websites. Don't overcomplicate your website homepage. Best results will be obtained if you make it very clear where to click to find what they need.

(3) Design the site for customers, not the company.
Your site needs to satisfy the needs of customers, not the company. So, don't post content which is not really useful to the site's customer. And avoid over-flattering marketing hype about the company. It inflates the ego of the company more than it helps your customer.

(4) Involve the Visitor.
Keep the visitor involved and make them feel like a valuable contributor. Actively ask for the feedback and suggestions. Ask for communication from your visitors and answer that communication swiftly. When getting that communication, capture their email address. This will allow you to communicate with them long after they have moved on and forgotten about you.

(5) Keep it Current.
You need to have content on your website which is timely and relevant to the customer's life. Posting month-old news is not interesting. Posting dry product information which never changes is not interesting. Yes, you need to have product information and other information on your site that won't change much, but you can also post more timely content. You can, for example, post content about how your products can be used in certain situations in life. Provide tips and techniques - things which are immediately applicable and solve a problem.

(6) Pay Attention to Form/Design.
Some sites simply over-do it on the eye-candy. Big graphics just for the sake of graphics often impress the site's designer more than the visitor. Do not use graphics that are large and purposeless. Remember, some visitors may still be accessing your website via dial-up. Your site needs to load up quickly for all users. A slow website will cause your users to leave quickly. Also, pay attention to graphic and design size. Many web designers operate on fairly large screen resolutions and sometimes forget that even though a graphic looks great to you, it will appear enormous to somebody on a smaller resolution. On the flip side, don't go too light on graphics. A site which is poorly designed and using the default font and no color is not very aesthetically pleasing. Any web visitor, whether they admit it or not, judges your company by your website unless they have something else to go on. A well-designed site communicates professionalism. A poor design makes the site seem like an afterthought.

(7) Promote.
When a visitor communicates to you via email, it is best to use a web form. not only will this keep your email address from being picked up by spammers, it will also allow you to ask your customers for their email address and then store that address for later use. Employ the "push/pull" marketing strategy. A visitor coming to your website is the pull, but later you want to push content back to them in the form of a newsletter or other promotional material. Start a mailing list and use it. Invite visitors to sign up. Promotion makes or breaks a business, and as long as you respect the ethical considerations of your mailing list, you should use it.

(8) Don't Operate in a Cocoon.
The internet is a medium which is shared by millions. When you set up your website, don't operate as if you are a self-contained island. Get out there and keep in tune with what is happening on other websites related to your own. Participate in forums. Post links to other websites and ask for a link in return. Form partnerships with other sites if it is appropriate. When it comes to communication, people like personal contacts. Hiding behind general email address like "sales" and "info" is OK as long as there is a way to also email you directly. A company site which allows email direct to the management is good. Just remember how much you hate calling a company and getting stuck in their phone system. Sometimes you just want to talk to somebody. Give your visitors that ability.

(9) Have a Plan to Attract Repeat Traffic.
Use newsletters, out-going email, contests, forums, clubs, auctions - anything that will cause people to return to your website. When posting links to other websites, don't just send your visitors somewhere else. They may never return. Provide them an exit page. Give them a pop-up when they try to leave your site. Or at the very least make external links open in a new window.

(10) Track Your Visitors
Pay attention to your site's statistics and react accordingly. What are people reading? How are they finding you? Do they just come and leave right from your homepage? How long as they are on your website? Do they return? This data is immensely valuable in fine-tuning your website based on customer needs and wants. Remember, the biggest mistake of any webmaster is designing the site for what THEY want. A successful website is designed for the target audience, not to impress the site's owner.

Things to Ponder Before Moving Your Office Network

Moving the office network? How hard could it be? Anybody who's ever moved the office network knows the risks and challenges associated with this colossal task. This mighty endeavour is not merely a case of logging-off, shutting down and pulling the plug.

The move requires careful, systematic planning, forethought and a little luck. The following considerations provide valuable guide ropes for hauling serious office technology.

Think of the move as the evolutionary-growth to a better network

An office move can provide the perfect opportunity to re-evaluate your IT systems, introduce new technology and upgrade your equipment.

Consider the future of your company and the flexibility your network will need as your company expands. Assess your needs and work out exactly what you will need to add to provide for your future growth.

Hire a network specialist to fine tune your systems

Obtaining expert advice helps cut corners, taking the guesswork out of what equipment you'll need, design and implementation of the network and the difficulties associated with troubleshooting.

“We take great pride in our work. As a reliable, efficient and highly specialised IT company in London, you'll be afforded the peace of mind that with us, your computers and network are in the hands of professionals” says Andrew Cruise, Managing Director of Hypercubic.

You also get an idea of what the costs will be, including the benefits of on-going maintenance and support. Planning the installation process with a professional takes the load off your shoulders and many thorns out of your side.

Save on downtime

Install the new system over the weekend, this way there will be minimal disruption to the business. Think about how many emails, phone calls and enquiries you will be missing if you move during the week. If the installation takes longer, inform clients or users in advance so they know what to expect.

One businessman reported, “Before we moved offices, we sent an email to all of our clients informing them about the move and provided all our clients with contact details. Our manager received valuable business related calls via his mobile phone thanks to this pre-planning”.

Moving valuable, sensitive equipment requires care

Moving several floor-standing servers or a couple of 42u racks may take more than a fat guy with a slipped disk. Depending on the size of the server lifting the equipment may require hoists, trolleys and ropes.

A removal truck is obviously an essential part of the office move, though extra care needs to be taken concerning packaging.

Prepare for impact

Your delicate robotics need to travel comfortably between cushioned barriers, preventing devices from jarring together. Wrapping the equipment in anti-static bubble wrap shields the equipment against magnetic fields, preventing the loss of valuable data.

Equipment should ideally be placed in computer crates. Each crate should be dedicated to one complete system that is labelled for easy identification.

Think seriously about Insurance

When it involves your bread and butter being stored in digital format, ensure you have a back-up plan in case something happens during the move. Most insurance companies offer various policies for insuring computers against theft and damage.

Find out if your new building has the facilities for your network

Be sure to conduct a site survey and evaluate what your network needs are. This helps to curb overspending on equipment and identifies the best possible locations for installing access points. It also ensures that cable runs meet the local building codes.

Things just work better when cabling is installed before the move

Before the move goes ahead, the new network's cabling and network infrastructure should be in place, conveniently ready for each labelled workstation crate to be placed next to the correct plugs, power leads and phone lines.

Power On: Booting-up the network

Expect a few glitches; problems are inevitable with a new network. Hiring a professional at this point is an invaluable asset. Installation support ensures that the company can deal with any unforeseen teething problems during the initial start-up period.
Lastly, don't even think about doing it yourself
Most companies, before seeking advice from professionals, go down the DIY networking route. Unless you have a qualified team, installing a network can turn ugly and about as frustrating as unravelling 3000 feet of fishing line with one hand.

Reasons Why People Don't Visit Your Web Site

1. You don't offer free original content. It's important to give your visitors information they can't find anywhere else. If you're the only source for a certain type of information, people will flock to your web site.

2. You don't offer free software. Most people like to find good deals on software for their computers. If the software is free, that is even better.

3. You don't offer a free contest or sweepstakes. It's a fact, people like to win things. If you can fulfill that need, people will stop by to visit.

4. You don't offer a free directory. Create a directory of web sites on a particular topic that is related to your target audience. People will visit because they will find what they're looking for, all in one place.

5. You don't offer a free e-zine. Most people love to get free information that they're interested in emailed to them on a regular basis. This saves them time and money.

6. You don't offer a free community. People like to have a place were they can have discussions with others on a particular subject. You could add a chat room or message board to your web site.

7. You don't offer a free affiliate program. One of people's basic needs to survive is money. When you offer them a free opportunity to make money they'll line up to visit your web site.

8. You don't offer a free online utility. When you offer a utility that can solve a problem, people will visit your web site. The utility could be a free autoresponder, e-mail account, search engine submission, etc.

9. You don't offer free current information. Supply news stories related to your web site. People want up-to-date news on the topics they are interested in. They will also be interested in visiting your web site.

10. You don't offer free samples of your product or service. Have you ever been to a store and you jumped at the chance to get a free sample of food? This same concept will also attract people to visit your web site.

Helpful Tips For Running A Profitable Web Site

1. Address your targeted audience on your business site. Example: "Welcome Internet Marketers". If you have more than one, address them all.

2. Make sure your content and graphics are relevant to your web site's theme. You wouldn't want to use a bird graphic on a business web site.

3. Alert visitors by email when you add new content to your web site. This will remind people to revisit your web site.

4. Offer a way for visitors to contact you on each web page. List your email address, fax number and phone number.

5. Give people the option of viewing your web site offline. Offer it by autoresponder or printer friendly version.

6. Make sure a least 50f your content is original. The other option is to offer something else original other than content, like software or an online utility.

7. Offer your visitors incentives for revisiting your web site. You could give them new content, ebooks, software, ezine, etc.

8. Publish a FAQs for your business, product and web site. They could have questions about multiple parts of your business.

9. Make sure all links on the navigational bar are clickable. If people can't get to where they want to go, they will leave.

10. Organize you web site in logical and profitable sequence. You don't want to give a freebie before they learn about the product(s) you're selling.

Great Ways To Source Low Cost Products For Ebay

So you’re having trouble finding stock cheaply enough to sell it for a good profit? Well, you’ve come to the right place.

Garage sales. The chances are you’ve gone most of your life seeing ads for these and ignoring them. Start going to as many as you can. You won’t find good things at every one, but when you find one person with good stuff, make them an offer for the lot – they’ll be so happy about it that you can get a real bargain.

Markets. If your area has a market, then go there and look around for anything good. You could buy it there if it’s cheap enough, or try to make friends with the market traders and find out who their suppliers are.

Pawn shops. Pawn shops don’t usually know what to do with the junk they accumulate (unless it’s jewellery, of course). Generally, they put their stock out on the shelves haphazardly, hoping that someday someone with a little money will just happen to come in, search around and buy wildly obscure things. Get them to offer you a discount for bulk.

Real auctions. Go to a real auction, as the chances are that you can resell things for more than they will sell them. After all, they only have a few hundred people in that room – you have a few million to sell to!

Local newspapers. Place an ad in the local paper that reads “I pay cash for [your item type]”, with your phone number. If you can afford it, make it a big display ad, so it’ll be noticed.

Ad boards. Get one of those little ads in the grocery store.

Friends. Ask your friends if they have anything they’d like to sell you, and ask them to spread the word to their friends.

Become known. Give out business cards, mention to people what you do. The chances are that you’ll come across someone who’ll say “Oh, really? I’ve got a load of [item] I don’t want”.

Shops. This might be a little surprising, but some real shops even sell things more cheaply than they sell on eBay. Take a look around your local deep discounter, and pay special attention to any shop that takes trade-ins from customers. The chances are they take a loss on trade-ins as a promotion, and are dying to get rid of that stock.

And finally: eBay! When you’re looking at the completed items view, you’ll notice the massive range of prices that items can sell for on eBay. Try taking the highest-priced item and searching for it on its own, then sort by lowest price first: I can almost guarantee that you’ll see an auction for the same item where it sold for almost nothing. The trick is to find these flawed auctions before they close, win them using a bid sniping service, and then turn around and resell the item.

After all that trouble, though, when do sell the item you might find that a buyer leaves you a feedback rating you just don’t think is fair. The next email will show you what to do about it.

9 Steps to Protect your MS Windows System from Viruses

Nowadays as the Internet and other networks are greatly developed computer viruses are distributed rapidly and intensively. Everyday several new viruses capable to damage considerably your computer system arise. Anti-virus specialists work hardly to make updates their software against new viruses as soon as possible. The viruses can get inside computer in different ways. That is why there is no simple method to protect system. Only series of measures can give you reliable protection from the infection. Below are 9 steps to protect MS Windows based PC system from viruses.

1. Make regular backups.
It should be said that there is no absolutely safe way of protection. Virus creators regularly find holes in new computer products to use them for infection of computer systems. Some dangerous viruses can considerably damage data files or even erase entire file system. Make regular backups of your data files to separate file storage device. It can be separate hard drive, flash card, compact disc or another file storage device which you choose. To ease the procedure you can use some automatic backup software. And be ready if the system will die because of virus infection.

2. Be ready to reinstall your system if it dies because of viruses.
Get distributives of your operation system and distributives of software which you use and keep them together, for instance, on a set of CDs not far away from you. In this case if virus infection will cause unrecoverable system failure you can rapidly reinstall your working medium.

3. Protect your network connection with Firewall.
Firewall is a software which blocks suspicious potentially dangerous connections to preventing viruses from network to penetrate into your system. Windows XP system has quit simple but reliable built-in firewall. You can enable it as follows. 1) in Control Panel, double-click Networking and Internet Connections, and then click Network Connections. 2) Right-click the connection on which you would like to enable firewall, and then click Properties. 3) On the Advanced tab, check the option to Protect my computer and network.

If you need more flexible control of connections with network you can get and install more advanced firewall software like Norton Personal Firewall or Outpost Firewall. If you use this software you have ability to permit or to block particular connections and to monitor network activity.

4. Use antivirus software.
Install antivirus software which will scan your system searching and erasing viruses on a regular basis. Leaders in antivirus software products for Windows systems are Norton Antivirus, McAfee, Kaspersky Anti-Virus and PC-cilin.

5. Regularly update operating system.
Windows XP has built-in automatic update service. It regularly contacts Microsoft server to find updates and notifies you if updates are ready to be installed. Updates are important because hackers regularly find holes in operating system which are often used by virus creators.

6. Don't install and don't run suspicious software.
Check new programs which you are going to install with anti-virus software. Don't download software from suspicious websites. To download software always seek website of software creator or official distributor. Do not open applications received by email from unknown persons.

7. Limit access to your computer.
Protect enter to system with password.

8. If you use Internet Explorer, consider moving to another browser.
As IE is the most distributed browser today virus creators actively use defects in its security system to infect computers. Infection may arise if you will visit webpage which contains invisible harmful code. You are more safe if you use less known browser only because virus creators do not pay much attention to it. Major IE competitors Firefox and Opera browsers provide now the same comfortable interface and range of services for working on the Web.

9. Use spam protection.
Viruses are often distributed via email. Switch on spam filters in your email box to block spam receiving. If you need assistance with using of the filters you can ask your email service provider.
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